Information Collection & Use

This notice describes the privacy policy of Metcalfe Models (Metcalfe Models & Toys Ltd). By visiting our website you are accepting and consenting to the practices described in this Privacy Notice.

General Privacy: If you have any questions or concerns about this Privacy Statement or any requests concerning your personal data then please e-mail us at By sharing your personal information with us, and by continuing to use our website, you confirm that you have read and understood the terms of this privacy policy. We take responsibility for the personal information we collect about you, and we aim to be transparent about how we handle it, and give you control over it.

The information we gather from you the “Customer” will help us develop your experience with Metcalfe Models. We use the information to handle orders, deliver products and process payments, communicate with you about orders, products, and promotional offers, update our records and generally maintain your account with us. We also use this information to improve our website and enable third parties to carry out technical functions on behalf of Metcalfe Models.

Metcalfe Models may collect personal information which we receive when you use our website or when you contact us. This may include information which you provide where you complete one of our forms, enter information on the Metcalfe Models website or contact Metcalfe Models directly in writing or by phone. We may collect the following types of information, Your name, Address, E-mail Address and Telephone number.

If you contact Metcalfe Models requiring a Trade account then the following information will be required, Company Name, Company address, Owners / Directors name(s), E-mail, Telephone number(s), Vat number, Company registration Number, Bank Details.

Email Communications

As a user of our products, we will need to send you support communications by e-mail such as transaction messaging and delivery schedules.

Our Use of Cookies

Please note that we use cookies on the Website. A cookie is a piece of data stored on the user’s hard drive containing information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. Once the user closes their browser, the cookie simply terminates. For instance, by setting a cookie on our site, the user would not have to log in a password more than once, thereby saving time while on our site. If a user rejects the cookie, they may still use our site. The only drawback to this is that the user will be limited in some areas of our site. For example, the user will not be able to participate in any of our Contests, etc that may periodically take place. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site.

Log Files

We use IP addresses to analyse trends, administer the site, track user’s movement, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.

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Third parties who provide services on our behalf

We share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information confidential and may not use it other than as we ask them to and always in accordance with this privacy policy.

The third parties who provide services on our behalf fall into the following categories: Those helping us to deliver products to you such as a courier or the Royal Mail. Third parties that assist us with our marketing, helping us to understand how well our advertising works, to reach people who are more interested in Metcalfe Models products, by setting cookies on our websites (more information on this can be found in our cookies policy.) Third party Marketing company (s) who monitor and post to our Social Media platforms on behalf of Metcalfe Models.

Social Media

You may use social media to contact us about your Metcalfe Models products, or to let people know what you think about our products. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available. We make sure any information we use is properly credited to its source or is made anonymous.

These online and social media sites may have their own privacy policies explaining how they use and share your personal information. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared.


All customers can sign up to the Metcalfe Models newsletter on the website, the information required is Name, and E-mail address. The Newsletter is used to announce the launch of new products, changes made to important information such as updating the privacy policy, changes in opening times throughout the year such as the Christmas period. You can unsubscribe to such information at any time by selecting the unsubscribe link at the bottom of the newsletter, or by contacting Metcalfe Models directly via e-mail –

How long we keep personal information

Metcalfe Models will only retain customers’ personal information for as long as it needs it to carry out a purpose or meet a particular obligation.

Keeping personal information accurate

Metcalfe Models will ensure that personal information is kept accurate and up to date as far as is reasonably possible. However, Metcalfe Models relies on customers to ensure that some of the information it holds about them is accurate and up-to-date. We encourage customers to inform us of any changes to their information (e.g. by updating your address details on our website), they can do this by logging into the account or by contacting us by e-mail

Access to your personal information

We give you control over the personal information we collect about you, to ensure it is accurate and reflects your preferences.

You have the right to access, update and amend personal information that we hold about you. In certain circumstances, you can also:

object to our use of your personal information for certain purposes;

ask us to restrict our use of your personal information;

ask us to remove or delete personal information about you; or

provide your personal information to a third-party provider of services.

If you would like to exercise any of your rights in relation to your personal information, please e-mail us at

How we protect personal data

We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place.

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities.

Our procedures mean that we may request proof of identity before we share your personal information with you.

In the unlikely event that we do suffer a security breach which compromises our protection of your personal information and we need to let you know about it, we will do so.

However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

Contact Us

If you have any questions, comments or concerns, or would like to make a complaint about how we use the personal information we hold about you, please email us at

We will keep our privacy policy under regular review and will place any updates on this webpage. This privacy policy was last updated May 2018.

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